Ugg started in 1978. Designing products unlike any other from premium material – sheepskin – the Classic Boot was born. By the mid 80s, UGG became a symbol of beach culture, gaining momentum through surf shops from San Diego to Santa Cruz. Adopted by the fashion elite and then the world, the brand has since expanded beyond the icon to design footwear, apparel, accessories, with an uncompromising attitude toward creativity, quality, and craftsmanship.